How to Build a Data-Driven Marketing Growth Model in NOAN

Want to turn your marketing budget into a clear growth forecast? Here’s a practical, repeatable process—using NOAN’s facts and assistant—to model subscriber and revenue growth, optimize your channel mix, and make smarter decisions.

Step 1: Add Your Key Facts in NOAN

Before you start, add these details to the following facts in your workspace:

• Growth MetricsCustomer Acquisition Cost (CAC) (e.g., $150)

• Current Subscribers (e.g., 82)

• Monthly Churn Rate (e.g., 15%)

• Lifetime Value (LTV) (e.g., $1,000)

• Quarterly Marketing Budget (e.g., $50,000)

• Channel Split (e.g., Social Media Ads 40%, Search Engine Marketing 30%, Display/Retargeting 20%, Influencer/Partnership 10%)

• Monthly Subscription Price (e.g., $99)

Tip: Use the exact fact names above so the assistant can find your data instantly.

Step 2: Ask the Assistant to Run the Model

Once your facts are updated, use this prompt:

“Run a 3-month marketing growth model using our Growth Metrics, Marketing Budget, Paid Advertising, and Product Type facts. Show month-by-month subscriber growth, churn, and MRR, and break down new subscribers by channel.”

Step 3: How the Model Works

The assistant will:

• Split your budget by channel (using Paid Advertising).

• Calculate new subscribers per channel (using CAC from Growth Metrics).

• Apply monthly churn (from Growth Metrics) to your subscriber base.

• Project your Monthly Recurring Revenue (using Product Type).

• Show you a month-by-month table and a channel breakdown.

Step 4: Review, Adjust, and Iterate

• If you want to test different CACs, churn rates, or channel splits, just update the relevant fact and rerun the prompt.

• Use the assistant’s output to spot bottlenecks, optimize spend, or set new targets.

Example Output

With your facts in place, NOAN’s assistant can turn your marketing budget into a clear, actionable growth plan—no spreadsheets required.Update your facts, use the prompt, and let NOAN do the heavy lifting!

Prompt to Use:

“Run a 3-month marketing growth model using our Growth Metrics, Marketing Budget, Paid Advertising, and Product Type facts. Show month-by-month subscriber growth, churn, and MRR, and break down new subscribers by channel.”

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