“The AI-generated insights and audience segmentation allowed me to clearly identify my target market, which then made me re think my messaging, branding, and content creation to best serve the potential new clients.”

NOAN became central to putting the pieces of the puzzle together. “I would say every part thus far has been integral to getting a better understanding of what needs to be done to launch a robust product with processes you know inside out.”

Spend any time on Mark Ireland’s Instagram and you’ll know that he lives and breathes training, fitness and coaching. Ireland has built up his techniques over 20 years in sport and fitness. A former professional rugby player, he played in both the English premiership (For Harlequins) and French league. His rugby career gave him access to world-class coaching and it was his experiences in professional sport that prompted him to become a fitness coach.

Mark joined NOAN after thinking about how he could develop his offering and turn his brand – Mark Ireland Athletic Performance – into something bigger. “I realized I needed to develop my online offering if I wanted to progress within my industry. I wanted to be on the gym floor less and have a scalable business.”

A simple, clear redesigned experience on a new platform

NOAN Creator – a generative AI tool that creates content based on NOAN’s understanding of your brand – now enables Ireland to draw on his strategy to create any asset he needs. He has created website copy, articles for his membership area, trigger-based emails or even employee onboarding documents. Every single piece of content is generated in seconds, and is always directly connected to business strategy and 100% on-brand. No working through a content agency, no briefing sessions with content creators, no correcting their copy and questioning the cost. Generate as much content as you want, instantly, all included in the price of membership.

”NOAN’s Creator tool has given me a layer of productivity I never thought possible,” said Mark.

“When you are building your brand and membership offering, the tasks can often feel daunting, but knowing the right direction to take keeps you moving forward. Noan’s platform is a game-changer. The latest development is incredible, each section of your business is broken down into clear strategy blocks and pillars to focus on”.

Mark Ireland Athletic Performance now has a new look and feel, restructured membership tiers and benefits and a fully integrated content strategy all developed through NOAN’s AI powered platform. The structured approach he has developed by working through NOAN’s strategy modules has also highlighted new areas of opportunity.

“It has now pointed me in the direction of corporate wellness alongside my individual business, which is a huge growth area for me and will enable me to really scale my brand.”

WHY NOAN WORKS FOR PERSONAL TRAINERS

NOAN was built to help time-poor entrepreneurs and solopreneurs save time and money as they create and launch digital brands. Got the idea? Know who you want to serve? You’re almost there, but now you need a business structure and its digital presence.

This is the point where most people stumble. They struggle to find help, and burn time and money doing so. NOAN steps in at this point. Use the platform to develop your structures, flesh out a membership strategy and define your brand. You may find you don’t need an expensive consultant or marketing agency. NOAN translates your goals & ideas into a plan for action.

Two of NOAN’s first test clients are personal trainers who needed to rebuild their brands from the ground up. Our platform helped them get to market rapidly, confidently, and they are now daily users of NOAN Creator as they continue to build content for their audiences.

FIT TO PITCH

Setting up in the personal training world is daunting. It’s not just about proving yourself in the gym, you’re competing with Instagram influencers, online workouts and much more to attract the kind of client you want to serve and convince them you’re the one to elevate them. It involves constant messaging.

You’re probably on TrueCoach or LegitFit or Trainerize, platforms that help you streamline your workout schedule, but which work best if you have a complementary content stream to keep your clients engaged. And creating good content takes time, and money.

The NOAN Creator tool drastically reduces that. NOAN Creator takes the strategy work you’ve done on the platform and plugs it into a generative AI tool. Want a blog post on five kettlebell exercises for busy moms that you can push out to clients? NOAN Creator can do that. Want to approach a hotel gym for a partnership but you’re struggling to phrase the email it the right way? NOAN Creator can do that for you. Changed your mind about what your focus is? Need a script for a seasonal Instagram video? Ask NOAN Creator to write it. Some platforms will provide you with ready-to-use content to publish out through your platforms, but with NOAN Creator it’ll be bespoke to your brand, in the tone of voice you’ve defined, created for your specific audience.

Adjust any part of your strategy as you evolve, and NOAN Creator can help you re-write any website copy, customer announcements or more to reflect your new direction in minutes.

Working through the NOAN platform, Mark started to see the possibilities ahead of him, prompting a reset to rebuild from the ground up.

“Firstly, stripping everything back and understanding who I am and what I’m trying to put out there was important,” he said.

Taking this approach enabled him to refine the type of customer he was going after and focus his offering to serve their needs.