How a NOAN member rebuilt his online business from the ground up

Spend any time on Mark Ireland’s Instagram and you’ll know that he lives and breathes training, fitness and coaching. Ireland has built up his techniques over 20 years in sport and fitness. A former professional rugby player, he played in both the English premiership (For Harlequins) and French league. His rugby career gave him access to world-class coaching and it was his experiences in professional sport that prompted him to become a fitness coach.

Mark joined NOAN after thinking about how he could develop his offering and turn his brand – Mark Ireland Athletic Performance – into something bigger. “I realized I needed to develop my online offering if I wanted to progress within my industry. I wanted to be on the gym floor less and have a scalable business.”

Working through the NOAN platform, Mark started to see the possibilities ahead of him, prompting a reset to rebuild from the ground up.

“Firstly, stripping everything back and understanding who I am and what I’m trying to put out there was important,” he said.

Taking this approach enabled him to refine the type of customer he was going after and focus his offering to serve their needs.

“The AI-generated insights and audience segmentation allowed me to clearly identify my target market, which then made me re think my messaging, branding, and content creation to best serve the potential new clients.”

NOAN became central to putting the pieces of the puzzle together. “I would say every part thus far has been integral to getting a better understanding of what needs to be done to launch a robust product with processes you know inside out.”

Ireland has sound advice for anyone else looking to go on the same journey: “The most difficult part is being able to see things with clarity when you don’t know exactly what needs to be done.” With NOAN he was able to refine certain aspects of his strategy, and Ireland credits this with really helping him refine his vision. “It may sound obvious but having some expert help to break things down in to sections that flow into one another makes things crystal clear.”

"It’s a thought-provoking experience, posing questions for you about your understanding of your business, with case studies to provide examples to help before giving an analysis and strategy via AI to develop your business. You’d pay thousands for this employing a consulting firm and here it is at a fraction of the cost at the touch of a button"

Mark’s the perfect example of an ideal NOAN use case. He’s a solopreneur, an expert in his field, but not necessarily an experienced business-builder. He knew the world of personal training, but not necessarily all the exercises involved in shaping and launching a digital brand. He has sound advice for anyone else looking to go on the same journey: “The most difficult part is being able to see things with clarity when you don’t know exactly what needs to be done.”

NOAN has been designed to makes business-building easy, and fit into the schedule of time-poor entrepreneurs. Mark worked through pillars on brand, experience and membership strategy.

NOAN's Create Mode – a generative AI tool that creates content based on NOAN’s understanding of your brand – enables Ireland to draw on his strategy to create any asset he needs. He has built out website copy, articles for his membership area, trigger-based emails or even employee onboarding documents. Every single piece of content is generated in seconds, and is always directly connected to business strategy and 100% on-brand. No working through a content agency, no briefing sessions with content creators, no correcting their copy and questioning the cost. Generate as much content as you want, instantly, all included in the price of membership.

”NOAN’s Create Mode has given me a layer of productivity I never thought possible,” said Mark.

“When you are building your brand and membership offering, the tasks can often feel daunting, but knowing the right direction to take keeps you moving forward. NOAN's platform is a game-changer. The latest development is incredible, each section of your business is broken down into clear strategy blocks and pillars to focus on”.

Mark Ireland Athletic Performance’s redesigned site

Mark Ireland Athletic Performance now has a new look and feel, restructured membership tiers and benefits and a fully integrated content strategy. The structured approach he has developed on NOAN has also opened up new opportunities. “It has now pointed me in the direction of corporate wellness alongside my individual business, which is a huge growth area for me and will enable me to really scale my brand.”