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How Gen AI is Rewriting the Business Supports Playbook

Generative AI is Already Changing Business Support

Traditional support systems provided by government agencies and local organizations are facing a generational disruption. The rise of Generative AI platforms can and should revolutionize how businesses access and use support services. In fact, it's already changing the sector, allowing business owners take advantage of affordable custom solutions, 24/7 availability, and on-demand assistance, ultimately redefining the future of business support and the expectations around it.

The Limitations of Traditional Business Support

Traditionally, small businesses and entrepreneurs have relied on government agencies, local groups, and community resources for guidance and support. While these organizations have undoubtedly played a crucial role in fostering entrepreneurship, their approach hasn't adapted to meet the unique needs of individual businesses. The one-size-fits-all solutions offered by these entities fail to account for the diverse challenges and goals faced by each entrepreneur, leading to a disconnect between the support provided and the actual requirements of the business. For every hour spent with traditional supports, how many minutes are actually relevant and useful?

Traditional formats like webinars and in-person courses are the linear TV of the business support world. They're a one-to-many broadcast system. Great if you can be there when they're on and they're relevant, but not if they don't fit structure of your day, or the shape of your business.

In the modern era it's unrealistic to expect a rigid schedule to work for business owners who struggle to balance their always-on business responsibilities with the need to attend these sessions, and to live a somewhat normal life.

The AI Advantage: Custom, 24/7, On-Demand

If the business support you're offered in 2024 isn't fully customized to the nuances of your business and the reality of your schedule, you need to ask why.

AI platforms like NOAN mark a paradigm shift where business support can and should be tailored to you in real time, available to you as you need it, and immediately actionable without deep additional research on your part.

These platforms harness the power of artificial intelligence to tailor solutions and guidance to the unique needs of each business.

By engaging in an ongoing dialogue with the entrepreneur, AI workflows and assistants can shape the output and strategic guidance they give based on the specific answers provided by the business owner.

This level of personalization ensures that every aspect of the support received is directly relevant to the business, addressing its particular challenges and goals in the moment.

One of the most significant advantages of AI-driven business support is its 24/7 availability and on-demand nature. No need to wait for scheduled sessions or adhere to rigid timetables. Entrepreneurs can access the support they need whenever and wherever they need it, whether it's for a long, in-depth strategy session or a quick consultation to address a pressing issue.

This flexibility empowers business owners to seek guidance on their own terms, fitting seamlessly into the structure of their day and the shape of their business.

The AI-powered approach to business support means everyone can have a dedicated, in-person consultant at their beck and call. The sophisticated choose-your-own-adventure experience offered by NOAN allows for a fluid and consistent support system. When strategy and content are co-developed with AI workflows and assistants, the guidance provided is always aligned with the business's specific needs and goals. This level of customization and responsiveness is a game-changer for small business owners who often struggle to piece together support from various sources in their community and figure out what to do next.

Take, for example, personal trainer Magnus Lund, who used NOAN to develop strategy for his fitness business in Barcelona.

"I've used it for ideas of what kind of content to use on social media and then to help create blog posts, social media captions. I recently used it to create a strategy for contacting gyms in the area to offer my kettlebell classes. It helped to come up with which gyms to contact, content for a landing page on the website and an initial proposal email.”

Keeping the Human in the Loop

Whenever creativity is at a premium, AI will always be more powerful when humans are kept in the loop. At NOAN we believe that mentors and advisors are hugely valuable and their experience will continue to be a huge boon to emerging businesses. That's why we've built systems to draw team members in via collaboration, and share their work easily as they co-create with AI. Coaches, consultants and mentors can work asynchronously with entrepreneurs and still provide valuable guidance, with the whole process accelerated and aided by AI.

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The Future of Business Support: Embracing AI

As Generative AI continues to advance and evolve, its impact on the business support landscape will only grow more profound. Traditional support systems will need to adapt and integrate AI technologies to remain relevant and effective in meeting the changing needs of entrepreneurs. Government agencies and local organizations must recognize the potential of AI-driven platforms and explore ways to collaborate with them to provide a more comprehensive and personalized support ecosystem.

The future of business support lies in the seamless integration of AI-powered solutions with the expertise and resources of traditional support providers. By adopting smart Generative AI solutions, we can create a more personalized, responsive, and impactful support ecosystem that empowers small businesses to thrive in the face of ever-evolving challenges and opportunities. NOAN's already playing its part.