User Case Study: Mark Ireland
Business: Mark Ireland Athletic Performance
About Mark - he lives and breathes training, fitness and coaching. Ireland has built up his techniques over 20 years in sport and fitness. A former professional rugby player, he played in both the English premiership (For Harlequins) and French league. His rugby career gave him access to world-class coaching and it was his experiences in professional sport that prompted him to become a fitness coach.
Mark joined NOAN after thinking about how he could develop his offering and turn his brand – Mark Ireland Athletic Performance – into something bigger.
NOAN became central to putting the pieces of the puzzle together. Mark's the perfect example of an ideal NOAN use case. He's a solopreneur, an expert in his field, but not necessarily an experienced business-builder. He knew the world of personal training, but not necessarily all the exercises involved in shaping and launching a digital brand.
Mark's quotes:
"Firstly, stripping everything back and understanding who I am and what I'm trying to put out there was important,"
"I realized I needed to develop my online offering if I wanted to progress within my industry. I wanted to be on the gym floor less and have a scalable business."
"The AI-generated insights and audience segmentation allowed me to clearly identify my target market, which then made me re think my messaging, branding, and content creation to best serve the potential new clients."
"I would say every part thus far has been integral to getting a better understanding of what needs to be done to launch a robust product with processes you know inside out."
"The most difficult part is being able to see things with clarity when you don't know exactly what needs to be done." As a NOAN member he was able to access a NOAN Expert to help him refine certain aspects of his strategy, and Ireland credits this with really helping him refine his vision. "It may sound obvious but having some expert help to break things down in to sections that flow into one another makes things crystal clear."
"It's a thought-provoking experience, posing questions for you about your understanding of your business, with case studies to provide examples to help before giving an analysis and strategy via AI to develop your business. You'd pay thousands for this employing a consulting firm and here it is at a fraction of the cost at the touch of a button"
"The most difficult part is being able to see things with clarity when you don't know exactly what needs to be done."
"NOAN's Create Mode tool has given me a layer of productivity I never thought possible,"
"When you are building your brand and membership offering, the tasks can often feel daunting, but knowing the right direction to take keeps you moving forward. Noan's platform is a game-changer. The latest development is incredible, each section of your business is broken down into clear strategy blocks and pillars to focus on".
"It has now pointed me in the direction of corporate wellness alongside my individual business, which is a huge growth area for me and will enable me to really scale my brand."